How Brands Used PWA to Write Their Success Stories Rich with Features, PWA Is a Sales Booster for Brands 1. Twitter Lite PWA Twitter has nearly 320 million monthly active users around the world that consume, create, and share information. With over 80% of users on mobile, Twitter aimed the mobile web experience to be faster, more reliable, and more engaging. Twitter Lite PWA helped the microblogging platform combine the best of the modern web and native app features. It helped deliver a robust experience with instant loading capabilities, increased user engagement, and lower data consumption. Thus, recording a 20% decline in bounce rate and 65% increase in page per session. 2. MakeMyTrip MakeMyTrip a travel booking site operative in India saw a 160% increase in shopper sessions (a triple conversion rate) after launching a PWA that allows users to seamlessly book travel tickets and hotels regardless of time, location, or network availability. 3. Alibaba.com Alibaba.com, the world’s largest online B2B trading platform, serving 200+ countries and regions saw a 76% increase in total conversions across browsers after upgrading their site with Progressive Web App (PWA). With PWA, Alibaba was able to hook both first time visitors as well as repeat visitors. With “Add to Home Screen” prompt and push notifications the company was able to re-engage users by four times as compared to other mobile users. 4. Lancome Lancome the luxury cosmetics brand wanted a fast app-like solution to drive traffic and sales. The beauty brand built a PWA and saw a 53% increase in session length, 17% increase in conversions, and 8% increase in conversion rates on...
Headquarters: Jacksonville, FL URL: https://www.zencase.com/ Why work at ZenCase? At ZenCase, we build powerful solutions for law firms. We are a small, development-driven company, founded by a lawyer. Most of the engineers at ZenCase work remotely, however we do have an office in Jacksonville, Florida if you want to work in an office environment. We are looking for team members who have a high level of independence and are focused on creating amazing solutions to complex problems. What would you be working on? ZenCase is legal practice management software that enables lawyers to work more efficiently using automation, knowledge management, and best of breed technology. Our products are built on Ruby and JavaScript, so you will spend most of your time working in these languages building new solutions with our team. In your daily life at ZenCase, you can expect to: Take ownership of your projects and have a voice in how and what gets built. Contribute to various parts of our product, which consists of a Ruby on Rails backend and Ember.js frontend. Help own operations, reliability, availability, and security of our application. Collaborate with your fellow team of developers. Engage in a healthy culture of code reviewing and pairing alongside a team of smart, thoughtful, like-minded developers. You should apply to join the team if: You have experience running, testing, and contributing to one of the following: a backend application (e.g., Ruby on Rails, Django, Express.js) a frontend application (e.g., Ember.js, React, Angular) You have experience working with PostgreSQL or other relational databases. You have experience operating and maintaining production systems in a Linux and public cloud...
It is safe to say that in 2021 user experience is crucial. And, subsequently, user interface and overall project design are just as crucial. User experience and intuitive design help your end-user to not only get the overall gist of your project but also build a connection to your brand, which, ideally, evolves into brand loyalty in the future. The reasoning behind these simple, at face value, truths is actually quite fascinating if we were to get to the bottom of this. It all has to do with the natural evolution of the paradigm of the relationship between the seller and the buyer in the wider sphere of business and, more importantly, in the narrower sphere of marketing. At the moment, the customer’s position is much more convenient when compared to the seller’s one, due to the market’s oversaturation with demand. In layman’s terms, it is always possible for a customer to look elsewhere for similar, even if worth, goods and services. That is why it is most important for a company to work over its image and overall presentation, especially when it comes to such constantly changing spheres as the web. And, coming full circle to the very beginning of our discussion, means paying close attention to your project’s web presentation and user experience and interface. Luckily, nowadays there are ways to simplify this whole ordeal with the help of such tools as the main “characters” of today’s article – Vuetify and its templates. Things to Know About Vuetify: Vuetify Pros and Cons What is Vuetify and what does it have to do with everything that we have...
It’s been a while since I’ve gotten a few things off of my chest and since I’m always full of peeves and annoyances I thought it was time to unleash: Due to the immensely negative response to any tweet about crypto from my blog account, I created a second account just for crypto musings. I’ll be honest — it hurt that I needed to do that. I’ve always felt readers and followers were on a journey with me but maybe the truth is that the majority of my value is quick tips and code to get people past a single problem. Last week I contributed to Uniswap, the well known decentralized exchange with billions of dollars in locked value and used by millions of DeFi investors each day. It was a small change but putting my footprint in as many places as possible is important to me. Good for the ego but also helps to make me feel valuable and energized. I couldn’t be prouder to be working the amazing team at MetaMask to build the secure future of Web3 and change the landscape of trading, voting, and money. The potential of blockchain, Web3, and the entrepreneurial spirit that comes with it makes me incredibly excited to wake up each day. It’s taken a while to admit to myself but Mozilla’s layoffs were mostly an effort to bin experienced, highly paid senior employees and replace then with younger, cheaper employees. Not bitter, just honest, and it’s a good reminder that your employer is not your friend, not matter how much they speak in terms of family. I grew up...
In the realm of programming, it assists with having somebody in the group who is something of a handyman. They can assist with different phases of advancement and have the adaptability and use time productively to help all levels of the improvement group. With regards to web advancement, that job has a place with the Full Stack Developer. This is anything but a Back End or Front End engineer, however somebody who handles both — a “Full Stack,” in a manner of speaking. A Full Stack Developer is somebody who works with the Back End — or server side — of the application just as the Front End, or customer side. Full Stack Developers must have a few abilities in a wide assortment of coding specialties, from data sets to visual communication and UI/UX the executives to take care of their business competently. They are something of a swing, prepared to help any place required simultaneously. It depends on the size and adaptability of the product. For example, a little autonomous game gathering comprised of a couple of individuals making a little test system could have one Back End Developer and one Front End Developer and that may be all they need for the turn of events. Assuming they’re considerably smaller, they could have a Full Stack developer running the entire app. Additionally, a huge web application with solid scalability potential will require many hands at hand: back-end, front-end, and full-stack developers. These are important web engineers in an industry that is continually developing and expanding popular. Obviously, the compensation for a Full Stack Developer is very agreeable and...
As the needs of developers and users change, so does technology. As basic tools for building applications, frameworks are no different. What was convenient and popular yesterday may lose its need and relevance today. Ruby on Rails, a framework written in Ruby and released in 2004, is often cited as an example of this change. The framework that was once one of the most popular is now considered outdated and dead by some. Each year and every release have brought us something new. Let us show you, what is the state of Ruby on Rails on the threshold of the roaring twenties! What’s new in Ruby on Rails? Ruby on Rails will turn 16-year-old this year. Lots of changes have been introduced both in the language and in the framework. As a company, we have always been waiting for new releases. Many people involved in the development of RoR have ensured that it will be ready to meet the upcoming challenges. Ruby on Rails in 2020 These release notes cover only major changes. For other updates, various bug fixes, and changes, see the changelog or the commit list in the main Rails GitHub repository. Also, before upgrading an existing application, it would be good to have test coverage before doing so. Besides, prior to attempting to upgrade to Rails 6.1, you must first upgrade to Rails 6.0 and ensure that the application is still running as expected. Key new features in Rails 6.1: Ruby 3.0.0 is an upcoming open-source dynamic language update that is already available as a preview. Key features of the new version include parallel execution and...
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