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How Free Apps Can Make More Money Than Paid Apps

As a co-founder and CTO at 140 Proof, a venture-backed startup for targeted Twitter advertising, John Manoogian III had written an article in TechCrunch website sharing his idea about ways to monetize mobile apps.   “While building apps for Apple and Android app stores can be highly lucrative ventures for developers, one of the hardest decisions an app developer has to make is how to get the app to pay for itself. Often the “monetization strategy” — shorthand for “how will this app make money?” — is left for last. It’s hard enough to get discovered by consumers among the millions of already existing apps, not to mention convince people to buy it. People increasingly prefer free, ad-supported apps for their tablets and smartphones, yet many developers still aren’t sure how to tackle the free vs. paid issue. Deciding when to charge for your app, and when to try an ad-supported model, is one of the hardest decisions developers must make. Four Monetization Strategies for Apps? Actually, There Are Only Two. Developers have several monetization options available, each with its own requirements and pitfalls. Before moving forward with a strategy though, there are a few of questions an app developer should explore in order to answer the ultimate question, “how can I monetize my app?” 1.       Is my app engaging enough for people to use it often? 2.       How willing are people to pay an up-front fee for my app? 3.       How do competitors in my space monetize their apps, and how successful are their strategies? As app markets across platforms explode, developers are talking to each other to determine the best type of monetization...

New Site Launch: Justified Concepts

Justified Concepts was established to reach out to like-minded people who produce, supply and purchase goods and services and want absolute transparency. Transparency about where the good comes from, how it was made and how it is priced. When you purchase a good or service you make the decision to pay for what you get based on limited information or certain assumptions. We think you deserve more disclosure and will reward this effort accordingly. You may pay more for a luxury brand or a superior professional service if you feel it is justified relative to its competition but you may also evaluate its substitutes more effectively using our website. The desire is there, but the time to obtain price discovery or trust in the output at the point of purchase for most consumers is not. You don’t have to be an expert to know what you are buying, if the suppliers are telling you what their reward for effort is and what their philosophy of production is.             Their company may be based upon certain guiding principles which matter to you including but not limited to contributions to charitable organisations. With your purchase and the information Justified Concepts provides, you decide if its worth it. Your smallest and biggest buying decisions matter because it reflects how you choose to live. Justified Concepts aims to make your point of execution more informed and transparent – JUSTIFIED – and if you want to pay a farmer, manufacturer or lawyer for their expertise and effort in bringing that product or service to you, you should know more about...

New eCommerce Site launch: Claudio.sg

Claudio Designs offer exclusive limited edition handmade designer bags and shoes in Italian sizes of 35 to 41. Their range of bags and shoes are suited for an elegant evening out in town. They are devoted to provide the customers a highest quality handmade bags or shoes with limited number of stock.  ...

Launch of a new consumer web start-up, Artchu (http://artchu.com)

Breaking new ground the Vinova entrepreneurs want to help bring the art.tech world to people in Singapore, Asia and the world.  Artchu is an online art site where anyone, literally anyone, can crowdsource emerging and talented artists (from anywhere around the world) to produce original art to exactly fit a person’s need, room, wall or lifestyle. “Art should make you happy and productive, so we are giving people the ability to get the art they want, from talented artists, and exactly as they want it.  It’s so simple, and everyone who’s tried it has had a great experience and gotten a perfect piece of original art for a fantastic price.  And that makes them very happy” – said Mike, Artchu co-founder. You can check out Artchu here: http://artchu.com...

New Android App – Vietnamese Horoscope for The Dragon Year 2012

Team Vinova has just launched a new Android app for Vietnam consumer market:  Vietnamese Horoscope for The Dragon Year 2012.  The App is now available for download on Android market iOS version will be released shortly (actually our team already submitted the iOS app, and is now waiting for approval from Apple Inc). Here are some screenshots of the app:   App’s description in Vietnamese (well, I hope you can read Vietnamese 🙂 ) Tử vi, hay tử vi đẩu số, là một hình thức bói toán vận mệnh con người được xây dựng trên cơ sở triết lý Kinh Dịch với các thuyết âm dương, ngũ hành, Can Chi… bằng cách lập lá số tử vi với Thiên bàn, địa bàn và các cung sao; căn cứ vào giờ, ngày, tháng, năm sinh theo âm lịch và giới tính để lý giải những diễn biến xảy ra trong đời người. Công ty Vinova thực hiện app “Hạn Vận Tốt Xấu Nhâm Thìn 2012” với mục đích cung cấp cho bạn thông tin tổng quát về hạn vận tốt xấu năm Nhâm Thìn 2012 – 2013. Hi vọng bạn đã tìm được thông tin hữu ích cho chính mình và người thân. Mọi ý kiến đóng góp, thắc mắc xin gửi email đến: info@vinova.sg. Hân hạnh được phục vụ.  ...
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