While large companies and organisations have the capital and the resources to deploy various technologies and solutions, on an individual level, the threat looms large India is likely to have a robust cybersecurity policy soon Dr Reddy’s, BigBasket and now JusPay, there are just a handful of data breach instances that have been reported over the last quarter, and not to mention the ones that we aren’t aware of yet. Surprising it may sound but in 2019, India was amongst world’s top 5 cyber-targeted nations along with US, UK, Singapore and Ukraine wherein it held the top position for three months. A growing economy and also an outsourcing hub, India is on the radar of cybercriminals. “India is among the most cyber-attacked countries in the world and hence it is imperative to have stricter cybersecurity and data protection laws to mitigate data thefts and cybercrimes. With over half a billion internet users and over 1.2 billion mobile accounts, India as a country is a breeding ground for cybercriminals. Several reports have registered that in the first 9 months of 2020 alone, organisations and individuals estimated losses of about $6 trillion due to cyber thefts with organisations deploying the highest level of security also falling susceptible to cyber-attacks. Researches have further predicted that by 2027, over 900 million Indians will have a digital presence and coupling it with the unscrupulous use of personal data and information by service providers, it is vital to implement stringent cybersecurity laws,” says Ram Seethepalli, CEO, Cyberior by Europ Assistance India. While large companies and organisations have the capital and the resources to deploy various...
As marketers, we strive to design customer experiences that leave lasting impressions, drive conversions and keep our customers coming back for more. But do we rely too heavily on big data instead of honing in on the specific actions that drive customer engagements? A recent report from Forrester commissioned by customer insights software firm FocusVision surveyed over 500 U.S. consumers to describe what they thought and felt was a truly memorable customer experience and the specific elements of the component that made it memorable. Forrester also surveyed over 200 B2C marketing decision-makers, including 54 CMOs, to gain insight into what methodologies they use to understand their customers. The report defines big data as a “combination of structured and unstructured data, including log files, transaction information, internet of things, social media metrics, etc.” It defines small data as “a combination of VOC data, customer journey data, user focus groups, surveys, behavioral user experience data, etc.” Small data unlocks the “why” behind customers’ actions Over-reliance on big data is a common trend, according to the report findings. When asked if their customer experience strategy and execution was informed more by big data or by small data, nearly a third (29%) of the respondents said they rely “completely” on big data when making decisions. Looking only at big data often leads digital marketers to convoluted customer insights and challenges in terms of understanding the drivers behind customer actions. More than half of the brands surveyed agreed or agreed strongly that small data is critical to unlocking the thoughts and emotions behind the actions customers take. Forty-one percent of brands using small data...
Cyber security is the practice of defending computers, servers, mobile devices, electronic systems, networks, and data from malicious attacks. It’s also known as information technology security or electronic information security. The term applies into a variety of contexts, from business to mobile computing, and can be divided into a few common categories. Application security focuses on keeping software and devices free of threats. Network security is the practice of securing a computer network from intruders, whether targeted attackers or opportunistic malware. Information security protects the integrity and privacy of data, both in storage and in transit. Operational security includes the processes and decisions for handling and protecting data assets. The permissions users have when accessing a network and the procedures that determine how and where data may be stored or shared all fall under this umbrella. The global cyber threat continues to evolve at a rapid pace, with a rising number of data breaches each year. A report by Risk Based Security revealed that a shocking 7.9 billion records have been exposed by data breaches in the first nine months of 2019 alone. This figure is more than double (112.0 per cent) of the number of records exposed in the same period in 2018. With the scale of the cyber threat set to continue to rise, the International Data Corporation predicts that worldwide spending on cyber-security solutions will reach a massive US$133.7 billion by 2022. Governments across the globe have responded to the rising cyber threat with guidance to help organisations implement effective cyber-security practices. In the U.S., the National Institute of Standards and Technology (NIST) has created a...
Get the latest BPR news delivered free to your inbox daily. SIGN UP HERE CHECK OUT WeThePeople.store for best SWAG! Op-ed views and opinions expressed are solely those of the author. The Christopher Krebs era at the Cybersecurity and Infrastructure Security Agency (CISA) ended unceremoniously with the firing of the first ever director of the new sub-division within the Department of Homeland Security (DHS) by President Trump in what was portrayed by some in the media as a vindictive firing by the outgoing President. The firing occurred as President Trump’s legal battle to attempt to overturn the results of the 2020 Presidential Election was just truly getting started. Despite the almost instantaneous efforts of the President’s legal team to collect evidence and wage a public relations battle to delegitimize the election result, a Joint statement from the Elections Infrastructure Government Coordinating Council and the Election Infrastructure Sector Coordinating Executive Committees clearly contradicted those efforts by proclaiming that, “The November 3rd election was the most secure in American history. Right now, across the country, election officials are reviewing and double checking the entire election process prior to finalizing the result.” The statement also sought to vehemently deny many of the voter fraud arguments that had already sprouted up in the days following the hotly contested election and included in bold lettering that, “There is no evidence that any voting system deleted or lost votes, changed votes, or was in any way compromised.” The Krebs firing also created additional speculation there may be more high-profile dismissals related to the election on the horizon. Among the major players serving under Trump that were rumored to...
by Jim Yu , December 15, 2020 Research suggests that companies that make their decisions based on data are 58% more likely to beat their revenue goals. However, rapidly evolving consumer preferences and behaviors during the upheaval and continued uncertainty caused by the COVID-19 crisis have left most companies struggling to align their strategies with new customer demands. A number of these fundamental shifts will have the potential to impact business on just about every level for years to come. In addition to highlighting just how vulnerable many businesses are to large-scale economic interruption, the Coronavirus pandemic has made us more aware of the critical importance of timelines and actionability with regard to company data. This offers organizations a golden opportunity to rethink their data strategies as a way to better serve their customers today and in a post-pandemic world. Companies forced into a reactive crisis mode this past spring are now trying to plan for Q1 and Q2 in which the previous year’s data will not be representative of the current reality. In the absence of accurate historical data, brands need to approach marketing strategy in the months and years ahead through the lens of three key aspects: search insights, business intelligence, and Artificial intelligence (AI). Search Insights This need to better understand today’s consumer at a more granular, personal level underscores the importance of search insights. Consumers worldwide turn to search engines when they need the information to complete a transaction, and overwhelmingly use Google; in fact, 3.5 billion queries per day are processed there. Real-time search data can provide a much more holistic view of consumer’s interests, not...
Many teachers employed by the Peel District School Board turned on their computers Tuesday morning to find they were unable to access online grades, their union says — with some locked out of email and even virtual schooling — following a “cyber security incident” that has yet to be resolved. A spokesperson for Peel Regional Police confirmed Thursday that the event is under investigation, although they declined to provide further details to the Star. The incident, the board told staff in an email, “resulted in the encryption of certain PDSB files and systems,” and after it was discovered, the board “took immediate steps to isolate the incident,” the statement goes on to say. Officials have also hired a cybersecurity firm and notified police to help with remediation and a forensic investigation. The school board stresses classes are continuing as normal. Gail Bannister-Clarke, president of Peel Elementary Teacher’s Local, a union that represents thousands of educators in the area, says the breach seemed to affect anything related to the school board’s website, and left teachers scrambling to find alternative ways of accessing online resources. Bannister-Clarke said the school board, the second largest in the province, hasn’t been clear about the extent of the problem with teachers, which is putting an additional burden on a workforce already stretched to the brink not only by the pandemic, but by recent allegations of racism and dysfunction levelled at the board. Speaking two days after the incident occurred, Bannister-Clarke said educators are now able to access virtual school, but remain locked out of grading systems with a week to go before report cards are...
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