Facebook in recent times has been plagued with major controversies involving their handling of data meant to be private down to fake news and hate speech. Finally, there is some good news for Facebook which revolves around augmented reality. In Facebook’s F8 developer annual conference, it was announced that AR filters would be available across all Facebook’s products. This would introduce the filters to Facebook’s newsfeed, Instagram and, messenger. With this announcement, Facebook would most likely have one of the largest AR platforms globally. The basis for the AR filters is the Camera Effects Platform that was unveiled by CEO Mark Zuckerberg at F8 event last year where the filter was introduced first to Facebook’s original camera with the goal of interacting with items mostly digital which can be found around the world. An example of this can be seen in selfie filters where dog ears can be seen hanging just above the head of the person taking the selfie. However, with the introduction of AR filters to other Facebook’s products, Facebook is poised to set itself apart from its competitors. The aim of AR filters can be seen in the diversity or variation of the filters in relation to the application being used. This was emphasized on by Ficus Kirkpatrick who is an engineering director in charge of AR projects for Facebook. He explained that because no two applications are the same, the need for diversity is important. He said “while Facebook is more about intimacy between loved ones, Instagram focuses more on products and icons. This simply means that the filters will be somewhat customized depending on...
Top 10 Augmented Reality Developers in Singapore Over the years, augmented reality (or AR) has gained a lot of popularity in the advertising world. This is as a result of its benefits – which impresses in an innovative manner. It is an obvious fact that when looking at the big picture, AR has played a major role in improving the impression of customers. Especially with WebAR, deploying WebAR is as easy as launching a mobile browser without the need to download yet another app. AR has also been instrumental in improving customer engagements and with the other numerous perks that come with this technology, it isn’t surprising that it has caught on worldwide. With this in mind here are the top ten augmented reality developers in Singapore. Perceptik Perceptik is the Augmented Reality arm of H1Studio, a digital agency in Singapore, founded in 2009. They have provided AR development for many advertising agencies such as Ogilvy, Havas, Cheil, Singapore Press Holdings to name a few. Just recently, they won Gold (with DDB) for the Print Creative Media Buy category of the SPH iink Awards with an AR app for “One Force – RSAF Recruitment” campaign. Being the leader in the industry for so many years, Perceptik has grown its capabilities and developed many apps leveraging different AR SDKs in the market such as Wikitude, Kudan, Vuforia, WebAR and recently, Apple’s ARKit and Google’s ARCore. Perceptik also crafts AR experiences leveraging on Facebook Spark AR Studio. A recent AR campaign with VMLYR X Bandai Namco allowed gamers to easily try out the hairstyles of their favourite characters and experience the transformation...
How to Leverage AR for Ecommerce E-commerce is an industry that thrives on user engagement. Any strategy that offers a unique way to reach and entertain potential customers is an attractive one. With the advent of augmented reality (AR), there is now an entirely new way for brands to interact with their audience. When brands utilize an AR app developer for success, they enjoy the benefits of a personalized, interactive marketing strategy that appeals to more customers. Here are the ways in which ecommerce businesses can use augmented reality for their own success. AR Solves the Problem of Shopping Online For many online shoppers, e-commerce is appealing for its convenience factor. Nothing beats buying something you desperately want or need, right from your couch at home. However, what e-commerce lacks is the ability to try before you buy. Augmented reality for e-commerce is addressing this concern by offering shoppers the ability to see the product on themselves or in their home before making a purchase. The basis of AR technology is posting digital features directly within a real-life environment. For consumers, this means they are able to see the product they are thinking of purchasing appear on themselves or in its true setting. It essentially eliminates the guesswork from virtual shopping. Not only does augmented reality provide the opportunity for boosting ROI and sales, but also it can increase customer satisfaction and reduce the number of products returned. With customers able to more easily try a product and visualize it before buying, it removes the guesswork and lets them purchase more confidently. Engage Customers, Provide Information, Customize...
2016 flew by and we can’t believe how incredible this year was for the augmented reality industry: large investments, new players, new tools, advancements in our SDK and a handful of showcases such as Porsche, IKEA Delft, Media Markt and many others. Apple ate up Metaio. ARToolWorks to Daqri, Vuforia to PTC, Oculus to Facebook, Moodstocks to Google, Layar to Blippar, Cimagine to Snap – when will this nightmare end. All the developer friendly SDKs have been swallowed up by bigger players to stay competitive. 2014-2016 has been where augmented and virtual reality Developers got screwed over and over again. Time to build a new AR SDK ourselves? Source:...
Augmented reality is one of the most exciting technologies around. If you have watched some of those modern Hollywood movies, you have probably seen how our world would look like 20-30 years from now. Who knows when augmented applications become mainstream but they are already making their way to the iPhone platform. Augmented reality is the future but thanks to these augmented reality apps for iPhone, you can experience the future today: Golfscape GPS Rangefinder: an augmented reality range finder for Golf lovers. It covers 35K+ courses. It displays the distance from front, center, and back of green. New York Nearest Places: lets you explore New York like never before. And you have seen nothing yet. You can get the Chicago version if that’s where you live. DanKam for iPhone: an augmented reality application for those who are suffering from color-blindness. It is an experimental application at this point, but it could have huge potential. SpyGlass: turns your iPhone into a spyglass. Shows you a compass, GPS info, and much more on the go. Very useful for outdoors. Theodolite: a cool little app that acts as your compass, GPS, map, and two-axis inclinometer. Great for hiking and active sports in general. Panoramascope: this cool app gives you information about your surroundings (mountains, their names, and …). Great for those who are into outdoors, camping, and beyond. AR Compass: great app for travel, camping, and outdoor activities. Now this is what one could call a truly modern compass. Robotvision: an augmented reality application for iPhone that lets you explore your surroundings more effectively. Cyclopedia: adds Wikipedia information to your reality....
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