> May, 2020 - Vinova - Page 2

6 Strategies An Online Business Should Apply During a Crisis

Crisis and unfortunate scenarios cause a significant effect on online businesses. During these trying times, you may need to employ certain strategies to ensure that your online business will continue to thrive. 1. Build your email list Take this time to build your email list, which can be one of your most valuable business assets. In doing so, make sure that you are targeting an audience who will greatly benefit from your products and services, particularly during a crisis. Thus, find ways on how you can reach your target market and have them sign up for your email marketing program. 2. Leverage PBNs to complement your SEO strategy Compliment your SEO technique with PBN (private blog network) links to ensure that your website will show up on the first page when users search for products and services within your business niche. The experts behind T-RANKS believe that a high-quality, premium, and homepage contextual PBN backlink will not only lead to an effective SEO strategy, but it will also make your results last. The reason behind this is that PBNs usually have a good record of backlinks, keyword relevance, and do-follow statistics. 3. Publish blogs on your site By publishing blogs on your site, your customers are constantly updated with new information relevant to your business. One of your blogs can center on letting them know how your business addresses the crisis. Make sure that your blogs are not only available on your site, but do share them too on your social media accounts to reach more people. 4. Reinvent your marketing tactics Another way for your online business to...
Clutch Names Appetiser Industry Leader in Mobile App Development

Clutch Names Appetiser Industry Leader in Mobile App Development

Recent trends have shown that both the creative and practical incorporation of mobile applications into the average person’s lifestyle is continuing to expand at a rapid rate. The role of a mobile app developer is more important now than it has ever been, making it increasingdifficult to set apart the diligent companies with proven expertise from their less effective counter parts.  This issue is exactly what the Washington D.C. located company, Clutch is aiming to improve. Clutch is an established business to business review platform that helps firms across the globe connect with the best solution providers that they need in order to improve effectiveness and increase productivity. Their platform features formal, in depth reviews from former clients as well essential information about a company including their location, number of employees, typical prices, and service focus.  Our company Appetiser, a team of mobile app developers focused on rapid agile development, is honored to announce that we have been ranked among the 2019 top mobile app developers in Australia.  The research that our company was evaluated on was based on a holistic set of criteria, including our thought leadership, types of clientele, work portfolio, and especially our expertise. In addition, the client reviews are a great tool for our company to evaluate performance and to ensure that we are continually improving.With a 5-starrating and multiple flattering reviews, we have seen strong results from Clutch’s extensive research process. Our team is excited with the positive comments so far and are excited to see what feedback awaits us in the future.  The dedication to our clients and commitment to producing quality results can also be verified through Clutch’s sister sites, “The Manifest” and “Visual Objects”. The manifest is a valuable tool...
International Women’s Day. Sexual harassment and discrimination: The dark side of cyber-security conferences

International Women’s Day. Sexual harassment and discrimination: The dark side of cyber-security conferences

International Women’s Day is a time to celebrate the progress the cyber-security industry has made in improving gender diversity. Yet it’s a sad but true fact that women are still facing discrimination and sexual harassment when attending and speaking at conferences. The industry is trying to encourage more women to get involved in cyber-security events. Yet when your talk is followed by sexist remarks and in the worst cases, unwanted advances, it’s not hard to see why women might prefer to stay away altogether. The figures reflect the truth. More than 40 percent of women who attend cyber-security conferences experience derogatory, inflammatory or discriminatory language, comments or conduct, according to a study by Jane Frankland’s IN Security Movement. Jane Frankland Frankland’s study of 2,150 women across the world found one in four had been sexually harassed at conferences, often by older, more powerful men. When these incidents were reported, more than half were dissatisfied with how it was handled. Cyber security researcher Maggie Morganti has experienced the dark side of conferences first-hand. “People started leading with sentences like ‘not to be creepy but…’, physically touching me, and other very uncomfortable interactions. They did this whether I was alone, with other women, or with male friends.” Maggie Morganti Morganti tried several tactics in hope of avoiding these unwelcome advances, such as always ensuring she was accompanied by a male friend. But it solved nothing. “I was still pawed at by men I barely knew. I was nearly followed home by a total stranger because I was ‘Maggs from Twitter’ – and I’m willing to bet I wasn’t the only one.”...
The CSS Mindset | Max Böck – Frontend Web Developer

The CSS Mindset | Max Böck – Frontend Web Developer

Ah yes, CSS. Hardly a week passes without it being the topic of a heated online discussion. It’s too hard. It’s too simple. It’s unpredictable. It’s outdated. Peter Griffin struggles with blinds dot gif. I don’t know why CSS sparks so many different emotions in developers, but I have a hunch as to why it can sometimes seem illogical or frustrating: You need a certain mindset to write good CSS. Now, you probably need a mindset for coding in general, but the declarative nature of CSS makes it particularly difficult to grasp, especially if you think about it in terms of a “traditional” programming language. Other programming languages often work in controlled environments, like servers. They expect certain conditions to be true at all times, and can therefore be understood as concrete instructions as to how a program should execute. CSS on the other hand works in a place that can never be fully controlled, so it has to be flexible by default. It’s less about “programming the appearance” and more about translating a design into a set of rules that communicate the intent behind it. Leave enough room, and the browser will do the heavy lifting for you. For most people who write CSS professionally, the mindset just comes naturally after a while. Many developers have that “aha!” moment when things finally start to click. It’s not just about knowing all the technical details, it’s more about a general sense of the ideas behind the language. I tried to list some of these here. # Everything is a Rectangle This seems obvious, given that the box model is...
Here’s how big data helps H&M better engage with shoppers

Here’s how big data helps H&M better engage with shoppers

Do you think Nikita from New York and Melissa from Memphis would buy the same kind of clothes or be attracted to the same top? It’s hard to argue that they will. Yet, H&M and hundreds of other retailers choose to bring the same “new” product line and replicate the same store format, in all outlets across the country. However, if the Wall Street Journal‘s reports are to be believed, H&M has learned to question this practice. Instead, the retailer will use big data and artificial intelligence (AI) to radically transform how it manages stores in each location to better engage with and entice shoppers. READ NEXT AI in retail: First-movers and laggards Previously, the company used to rely on staff to spot trends in fashion. Now, in order to predict trends three to eight months in advance, H&M will be analyzing data from blog posts, search engines, and other sources. To facilitate the analyses, the retailer has reportedly reeled in 200 internal and external data scientists, analysts, and engineers to. Their job is to use the analytics to review purchasing patterns of every item in each store. H&M’s dataset seems to be pretty robust. It includes information from 5 billion visits last year to each of its stores and websites, as well as data from external sources. According to the WSJ, the chain’s algorithms take into account any factor that impacts the business, even currency fluctuations. The retail giant believes that this new approach will help resist competition from e-commerce businesses growing increasingly popular with deal-hungry millennials. YOU MIGHT LIKE E-COMMERCE Transforming from traditional retail business to online retail Media...
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