October, 2019 - Vinova

Mobile app development for competitive advantage in the telecom

by vinova | 7 Oct 2019 | mobileapp

By Andrii Pastushok, Oleh Pirus • July 23, 2019 Telcos and MVNO companies that start building their omnichannel experience fret that it would require a massive amount of effort, time, and money. To some extent, this is true. However, if a company takes it one step at a time, it will shortly reap the first benefits. Even a simple mobile application can unify multiple telecom channels and considerably enhance the customer experience. Research by Google indicates that one in two mobile app users turn to apps to make purchase decisions. Of these, 45% use mobile apps to look for more business or product information, and 29% use apps further down the funnel to make a purchase, either online or offline. A good mobile application can connect digital and physical experiences telcos offer, unify different touchpoints, increase the upselling potential, and create a seamless customer journey. So what is a good mobile application and which critical features should it have to create a competitive advantage on the telecom market? Why seamless telecom experience is impossible without a mobile app We used to send a USSD code to learn the balance, we were ok with buying scratch cards at physical stores, we didn’t mind talking to a consultant when choosing a tariff plan. We might still do all these things. However, the world and consumer preferences are changing so fast that traditional telecom channels and services like SMS are not enough anymore. Telecom businesses need to meet their customers at every touchpoint from physical stores to social media to smartphones. According to recent studies, the average person spends over four hours...

Iran checks cyber security at key energy sites, eyes U.S. threat – Reuters

by vinova | 6 Oct 2019 | Cyber Security

DUBAI (Reuters) – Iran has launched an inspection of security at its key Gulf oil and gas facilities, including preparedness for cyber attacks, the Oil Ministry news agency SHANA said, following media reports of Washington weighing possible cyber attacks on Tehran. U.S. media reports have said the United States is considering possible cyber attacks against Iran after the Sept. 14 attacks on Saudi oil sites which U.S. officials have blamed on Tehran. The Islamic republic has denied being behind the raids which were claimed by Yemen’s Iran-aligned Houthi group. Pirouz Mousavi, head of the Pars Special Economic Energy Zone (PSEEZ), inspected the area and met senior managers, including those in charge of cyber security and emergency response, SHANA said on Wednesday. The PSEEZ was set up in 1998 to develop the oil and gas resources in the South Pars field, the world’s largest natural gas reservoir. The offshore field is shared between Iran and Qatar, which calls it North Field. Separately, Gholamreza Jalali, head of civil defense which is in charge of cyber security, called for beefing up security at industrial installations and said: “Our enemies consider the cyber domain as one of the main areas of threat against nations, especially Iran,” the semi-official news agency Fars reported. After reports on social media last Friday of a cyber attack on some petrochemical and other companies in Iran, a state body in charge of cyber security denied there had been a successful attack. NetBlocks, an organization that monitors internet connectivity, earlier reported “intermittent disruptions” to some internet services in Iran. Iran said in June U.S. cyber attacks against Iranian targets...

Mobile app development for competitive advantage in the telecom

Iran checks cyber security at key energy sites, eyes U.S. threat – Reuters

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