> Technologies Strategy - From Idea to Mobile App RealityVinova Our team will brainstorm with you on where to begin, where to go, and how to get you there. Whether you have a spark of an idea or an existing app – we can help. Getting your mobile strategy right is what our unique services are all about. We’ll wrestle with business challenges, discover new opportunities that will help you define and refine your product ideas into mobile app reality.

How People Really Use Mobile – HBR

To marketers, the prospect of reaching shoppers through their smartphones is tantalizing. But mobile doesn’t always mean on the go. New data show that 68% of consumers’ smartphone use happens at home. And users’ most common activity is not shopping or socializing but engaging in what researchers at BBDO and AOL call “me time.”

Vision Statement: How People Really Use Mobile

Vision Statement: How People Really Use Mobile

 

Ref: http://hbr.org/2013/01/how-people-really-use-mobile/ar/1

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