> Technologies Strategy - From Idea to Mobile App RealityVinova Our team will brainstorm with you on where to begin, where to go, and how to get you there. Whether you have a spark of an idea or an existing app – we can help. Getting your mobile strategy right is what our unique services are all about. We’ll wrestle with business challenges, discover new opportunities that will help you define and refine your product ideas into mobile app reality.

Ethics, customers, profit. Don’t forget that priority order.

The most common mistake is to put profits first. That opens the door for bad things to happen. Numbers become all-important, and almost any behavior is justified in the name of profit. Cheating sets in.

Instead, a company’s priority should be to protect and enhance its reputation through ethical behavior. Within the confines of that behavior, its next most important goal should be to attract and keep customers. Third is figuring out how to make money.

It reminds me of http://www.itsnotwhatyousell.com/pdf/ch1-spence.pdf

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